What is a selling agent primarily responsible for in a transaction?

In a real estate transaction, a selling agent, also known as a listing agent, primarily serves the interests of the seller. This includes marketing the property, negotiating the sale price on behalf of the seller, and providing guidance throughout the selling process.

The role of the selling agent is to advocate for the seller's best interests and facilitate the transaction from the seller's perspective. While they may provide information to buyers, their primary responsibility is not to service the buyer or act as their representative without compensation.

Therefore, the correct understanding of the selling agent's role centers around their responsibility to represent the seller, ensure that the seller receives the best possible terms, and navigate the complexities of the transaction.